Steven Martinez
Small Business Marketing Architect & Business Software Engineer
Quick Stats
A snapshot of the strategy, software, and growth work I bring to every engagement
Current Ventures
Building intentional marketing systems, software, and communities for modern small businesses
Latest Content
Insights, tutorials, and breakdowns on marketing systems, automation, and founder-led growth
About Steven Martinez
I'm a small business marketing architect and business software engineer. I help founders translate their expertise into clear offers, measurable campaigns, and the custom tools that keep teams aligned.
I spent years inside a national distribution brand leading marketing, product, and engineering. We built our own CRM, automated the playbooks, and scaled revenue 20x on the way to acquisition—because strategy, storytelling, and software were working together.
Today I partner with ambitious operators as a fractional CMO, systems builder, and product lead. Whether it's a growth roadmap, new analytics stack, or a custom internal app, I obsess over clarity, velocity, and making sure the work compounds.
Outside of work I'm usually with family or planning the next trip. Favorite travel memories include Iceland's Golden Circle, a tango show in Buenos Aires, and a boat day on the coast of Cabo.
Career Timeline
Key milestones building modern marketing systems and software for growing companies
Built first marketing automation stack
Designed campaigns and analytics for regional service brands hungry for digital growth.
Scaled national distribution brand
Joined Bobby Brock Insurance to modernize demand generation, media, and customer experience.
Created GoGuru platform
Launched a vertical CRM to connect sales, compliance, and marketing in a regulated industry.
Chief Marketing & Technology Officer
Led growth teams, engineering, and analytics while building a high-performing revenue engine.
Successful exit
Helped drive a 20x revenue increase that resulted in acquisition by AmeriLife.
Launched Martinez Consulting Studio
Partnering with founders to blend marketing strategy, software engineering, and operations design.
Core Principles
The values that guide my work and decision-making
Strategy first, software second
Every system needs a measurable outcome
Automate the repetitive so teams can create
Design for clarity, ship for momentum
Consulting Services
Choose the blend of strategy, leadership, and build support your business needs to grow with confidence.
Growth Strategy & Fractional CMO
Clarify your offer, align the roadmap, and lead the marketing function until your team can own it.
- Positioning & messaging systems
- Campaign architecture
- Leadership cadence
- Creative direction
Revenue Operations & Analytics
Connect marketing, sales, and delivery with data, process, and tooling built around your customer journey.
- CRM & pipeline design
- Automation & integrations
- Attribution & reporting
- Retention playbooks
Product & Software Sprints
Ship internal tools, customer experiences, and productized services that give you leverage.
- Prototype & validation
- Full-stack development
- No-code enablement
- Launch + iteration support
Speaking
Invite practical, founder-friendly talks on marketing systems, software, and operating with leverage.
Designing a Founder-Led Marketing Engine
Frameworks for turning expertise into demand without building a bloated team.
Building Systems that Sell While You Sleep
How to blend automation, analytics, and storytelling inside small businesses.
Shipping Software Inside Service Businesses
A practical guide to internal tooling, productized services, and customer-facing apps.
Current Projects
A look at the systems, software, and programs I'm building with founders right now.
Velocity Systems Lab
Custom automation and integration layer unifying CRM, billing, and fulfillment for a national service brand.
Revenue Engine Sprint
90-day intensive combining positioning, funnel rebuild, and analytics overhaul for a founder-led team.
Builder's Notes
Weekly publication and community sharing repeatable playbooks for marketing and product leaders.
Ready to Work Together?
Whether you need consulting, speaking, or want to collaborate on a project, I'd love to hear from you.
Get In Touch
Have a question or want to work together? I'd love to hear from you.
Or reach out directly:
hello@swmartinez.com